data security, regulatory and privacy management

Compliance, Security, Data Masking, New York, Connecticut, New Jersey, Massachusetts, Rhode Island

GRT provides expert IT Risk Management, Data Security, Data Privacy, Data Masking and Regulatory Compliance consulting services to companies in the United States and arround the world.

data security, regulatory and privacy management

business intelligence, operational, analytic and business reporting

Business Intelligence, New York, Connecticut, New Jersey, Massachusetts, Rhode Island

GRT assists you in development, design and implementation of a data warehouse and business intelligence strategy that ensures common framework across the enterprise.

business intelligence, operational, analytic and business reporting

Information strategy, gap analysis, tactics, design and implementation

Data Warehouse and Business Intelligence Staffing Solutions, New York, Connecticut, New Jersey,  Massachusetts, Rhode Island

GRT is a leader among expert staffing solutions in IT functions associated with Data Security, Business Intelligences and Data Warehouse. We help you meet your information management consulting and staffing needs.

Information strategy, gap analysis, tactics, design and implementation

Analytics Peers into the Future

Analytics Peers into the FuturePrediction is always difficult, goes the saying, especially about the future. But as firms amass data, and analytics become more powerful, data scientists are sifting through data and analytics in search of insights into future trends and behavior patterns. This predictive analytics is becoming a key tool for strategic business planning.

As Antonio Regalado writes at MIT Technology Review, the New York Times has appointed its first chief data scientist, Columbia University mathematician Chris Wiggins. Among Wiggins' key assignments: Learn to detect in advance when users of the Times website may unsubscribe, so that the paper can take action to keep them on board.

Few industries have been so "disrupted" by the Internet revolution than newspapers. Print advertising, their primary revenue source, has largely evaporated - especially classified ads, largely supplanted by sites such as Craigslist.

In response, papers such as the NYT are placing greater emphasis on subscriptions, particularly Web-only subscriptions. And indeed a 19 percent increase in such subscriptions provided a bright spot in a largely grim set of annual financial results.

And in order to beef up this crucial growth area, the NYT is looking to its own subscriber data. It has plenty of data to work with - its website serves up nine million daily page views. Chief data scientist Wiggins' task is, in particular, to predict when users may be about to unsubscribe, so that it can target those users to keep them on board.

For example, a reduced frequency of visits may correlate to likelihood of unsubscribing - thus providing a warning flag that additional effort is needed to hold onto that reader. At the same time, these results provide a reminder that data, even useful, actionable data, is not a panacea by itself. The next question, which the data may or may not answer, is what can be done to re-engage readers so that subscriptions do not lapse,.

Are you missing the messages that customers are trying to send you? GRT Corporation can show you how analytics can provide key insights into your organization's needs and opportunities by predicting customer behavior patterns.