Consumer Products Company
The client is a multinational company that is one of the nation’s largest manufacturers of health and beauty care products. Market share and brand recognition drive success in this highly competitive industry sector.
The company was interested in streamlining and enhancing its existing marketing and sales system to create a more robust, timely and responsive system for modeling its domestic and international sales data. A data warehouse and business intelligence front-end with multiple reporting options were required to replace the company’s existing non-flexible and time-consuming sales reporting environment.
Major requirements included:
- Improved functionality, including new research, report and print capabilities
- Access to increased geographic coverage and more detailed product information
- Reduce data update cycle from monthly to daily timeframe
- Comparisons of real time performance against budget projections and historical trends